Wednesday, October 30, 2019
Norton Lilly International Case Study Example | Topics and Well Written Essays - 1000 words
Norton Lilly International - Case Study Example The agency's mission is to restore operational efficiency thereby helping to increase its profitability. The company sort to achieve this mission by pursuing growth which would see it double its size (Burton and Gamble 368). In addition, the agency had an objective of ensuring a smooth transition as it was on the verge of being passed over to the next generation of in the family (Burton and Gamble 368). Basically, the company wanted to have a turnaround strategy which would ensure both operational efficiency and profitability. In the first stage of the endeavor to bring about efficiency at the agency required the development of a strategy. The strategy was based on ensuring the company achieves sustainable competitive advantage and could be based on five different perspectives that include; Dominant Industry Economic Features, Five Forces Analysis, Competitive Analysis, SWOT and PESTEL and Financial. Generic strategies may also form the basis for crafting a business strategy. A business can rely on a combination of perspectives or all of them. Based on the dominant industry perspective economic features, Burton first role in developing the strategy was to assess the business to identify the areas that could help the company get a strong foundation for execution (Burton and Gamble 370). Under this approach, core business areas are assessed and addressed given that they support other parts of the company. This is also incongruent with the competitive advantage approach which calls for one to assess the stren gths and maximize them to ensure achieve the mission set out. The crafting of the strategy execution was also based on PESTEL analysis which postulates that a strategy must assess the social perceptions of the people involved (Goodstein and Burke 5). Consequently, Burton understood that he was bringing change among a group of people who were equally competent and therefore he had to introduce ideas hat could be easily accepted and therefore he chose an incremental approach. The other components of PESTEL require the political, environmental, technological, economic and legal macro-environment within which a business is conducted given that they may affect its growth.
Monday, October 28, 2019
Professional Development Journal Essay Example for Free
Professional Development Journal Essay Education is an aspect where one’s cognitive and learning abilities are put to tests and pushed to its maximum abilities. It is important because education gives a man a career so he can compete with a career-oriented workplace. Education also prepares a man to efficiently and competitively perform his tasks in the field of his expertise in the real world. I have finished an A.A.S. in Telecommunications and still continuing my BS in Criminal Justice in an online school, the Kaplan University. However, I have been in and out of school because of work. Though BS in Criminal Justice is the career that I want to pursue, the need for financial aspects prohibits me to continuously go to school and finish the degree that I want. My skills in my field of interest is not trained and tested since my ten years of schooling has been in and out. The course that I have finished  A.A.S. in Telecommunications has helped me get into a telecommunication industry and this career just provided for my financial needs. When I was employed in chemical industry which produces flavorings that goes with any processed food that we drink or eat, I settled with that kind of job for the reason that I needed money and that I did not finish a degree to which I can qualify to a higher position in any offices. Now I can say that the level of education that I had did not allowed me to get a good job. Thus, the jobs that I got hindered me from continuing my studies because I cannot balance work and study. I have to work to finance my study, that’s why. Also the level of education I have achieved and the jobs that I got into, helped me realized that I can learn things I thought I would never understand. Like when I was working in the chemical industry, I would not have thought that I would understand the chemical stuff there. The realization thing helped boost my self confidence that I can still learn things if I am given the chance to, though I have been in and out of school. However, taking a look at my former job’s effect in my professional growth, I can say that it has not improved at all. I stayed with my work because I needed to fulfill my financial needs, but professionally there was no growth in it. With the telecommunication industry where I have worked for eight years,   it has opened a new field for me and a field where I can practice the degree I got in telecommunications. I have learned about fiber optics and the pay was good that is why I wasn’t able to leave my career there to study. In this job, I had grown professionally because I have already practiced the education I earned. But personal growth was very minimal. My learning abilities were put on a test, but the satisfaction I got from my job was nominal. The reason is that my line of interest is still in criminal justice, and so I can only be satisfied if I practice the field that I am totally interested in. Therefore, I have come to realize that in getting the course and career that I want to get into, I should go for the field I am most interested in. Be educated about it by getting a degree and practicing my career after. Only this can give me the maximum personal and professional growth. I have been taking up BS in Criminal Justice online and have been in and out of it for the past ten years. It has not helped my professional and personal growth in any way. I had jobs to sustain my financial needs for the moment, and when the salary is good I stay with the company. My experiences in different jobs I had was rewarding in a way that I was able to learn new things and that learning is good for me when given the chance to. So I can say that when I be given a chance to finally finish my criminal justice course, I’d be doing good in learning and finally may be able to practice it in the field that I want.            In doing this, I have discovered that employed people with low salary and are not satisfied with their jobs have these reasons why they still stay in the work they have. One is, lack of education, and even if they wanted to study, education is expensive and they still have to settle other financial deadlines they have. Another is, they might have taken the wrong choice of career. At some point in people’s life, they are too young to know what they want, that when they get a course in college, they just at times trust their instincts or what they think is cool. Next reason is that there are no other options for them, following reasons for this may vary depending on the kind of life a person has, or the difficulties they encounter. Professional Development Journal is a record of all the activities, seminars, awards and achievements, scholarships, workshops, trainings and education that a person attended that would help him track down his qualifications when trying to prepare for a resume, get employed and succeed in his chosen career. It is important to keep a record of these because it would be a great help especially in reaching a qualification or standard when applying for work or scholarship. A sample format of Professional Development Journal: Name:                                                                                   Age: Office Address:                                                                    Phone No. Permanent/Home Address:                                                  Phone No. Course of study: Major:                          Minor:                          Concentration: List down seminars attended, workshops, organizational activities and positions. Specify the date of event. List down awards, recognitions and scholarships received. Specify the date of event. Career Development: Employment while in school, internship, duty/responsibility, start/end date. Interview questions (may be included). Have you ever planned a whole event by yourself? How was it? Describe briefly. What is your plan of action to the members who refuse to follow rules and do not participate in activities? When was the moment where you experienced being in an ethical conflict? What did you do? Specify References. (Do not use a friend’s or a relative’s name and ask permission before listing.) Work References: (Include company name, position, scope of work, date started and date of the end of contract.) Non-work References: (Include name, title, company, address and contact numbers.) Reference Professional Development Journal. January 30, 2008 retrieved from www.philau.edu/career/parents/documents/ProfessionalDevelopmentJournal_000.doc
Saturday, October 26, 2019
Good Country People Essay -- essays papers
Good Country People â€Å"Woman, Do You Ever Look Inside?†There are many themes within Flannery O’Connor’s short story â€Å"Good Country People†. Religion is definitely one of the more prominent themes that the story holds. Like most of O’Connor’s works, it plays a big part in the actions or characteristics of the main characters. This is all on the surface however. The more important and less accentuated theme is the various facades the characters create for themselves. These facades prevent them from facing their true â€Å"grotesque†selves. These facades also hide their weaknesses that they have no wish to face ort just can’t understand. People must be comfortable with every aspect of themselves, because certain people, who in this story are represented by Manley Pointer’s character, can easily exploit their weaknesses. He’s â€Å"good country people†and â€Å"the salt of the earth†as Mrs. Hopewell refers to Manley Pointer who really is a demon that they mu st face. A demon to remind them of their weaknesses. Beginning with Mrs. Hopewell, the title of the story comes from what she likes to call the poorer and less fortunate people that live off the land and work their whole lives just to hang on to some scrap of a life. This is how she views these people. She believes that they are good country people not a bad seed among them, that they are all eager to help out and bow in humility to the upper class. The gullible nature of Mrs. Hopewell betrays her true vision of a situation. She is one of those people who are all goody-goody to people who they view as less fortunate. She’s a person that commends or speaks for the people she knows nothing about. Altogether this is her true weakness that is taken advantage of by Manley Pointer. One of ... ...of a minor character in the story but she is referred to as having two emotions, â€Å"forward and reverse†. This is important because when a person is forced to go in reverse they must face something or learn something they don’t want to know about themselves. This seems to be what happens during the course of the story for Joy-Hulga. Although all the characters in the story are stuck in reverse, the only character that is forced to realize her weakness, which destroys the faà §ade that she created is Joy-Hulga. It seems that in this story as in life the most high and mighty suffers the greatest fall. Joy-Hulga was the one who perceived herself to be the high and mighty of the characters. This attitude is displayed with many of her comment to Mrs. Hopewell. Perhaps when Joy-Hulga remarks to Mrs. Hopewell, â€Å"Woman, do you ever look inside?†she should’ve taken her own advice.
Thursday, October 24, 2019
Comparing Gilliams Brazil and Radfords Adaptation of 1984 :: comparison compare contrast essays
Comparing Gilliam's Brazil and. Radford's Adaptation of 1984Â Â Â Â While researching for a book on the making of and feud over the American release of Terry Gilliam's Brazil, author Jack Mathews read virtually every review of the film printed in the United States and found that very few failed to refer to the film as "futuristic" or "Orwellian." "The comparisons are understandable, if inaccurate," says Mathews, "There isn't a futuristic element in Brazil. The story is Orwellian, in the sense that it is set in a totalitarian state where individuality is smothered by enforced conformity. But where George Orwell...was envisioning a future ruled by fascism and technology, Gilliam was satirizing the bureaucratic, largely dysfunctional industrial world that had been driving him crazy all his life"(Mathews). Terry Gilliam's Brazil, made in 1985, at first glance, seems much like Michael Radford's film version of George Orwell's 1984, made in 1984, in its setting and story. However, upon further examination of the two films, there are differences in style and tone that distance them from each other. 1984 is dark and gloomy from beginning to end while Brazil, though still dark, has a much lighter atmosphere. The love stories presented in both films are unmistakably similar and make the plots seem closer to each other, but this is the only strong link they share, for differences in tone distance the films from each other. Because of its dark humor, Brazil is a satire of the very society in which the story takes place, while 1984, though also a satire, lacks any humor whatsoever and is more of a horror story of a society that might await mankind. In the opening scene, Terry Gilliam's Brazil seems to be quite jovial. A shot in which the camera hovers through the sky, passing in and out of clouds, starts the film off while the song "Brazil," after which the movie was named, fills the soundtrack. Titles begin to appear over the soaring shot. The titles read, "Somewhere in the 20th Century," informing the audience of the time period, but confusing them as well. The world in which the movie's main character dwells is a dreary, dystopian, retro-futuristic metropolis, a far cry from anything that has been seen this century. In this world, nobody is protected from the government; individuals are executed as a result of administrative errors. The compensation for these wrongful deaths is a simple refund check.
Wednesday, October 23, 2019
Individual Information Use Paper Essay
In this file of CIS 207 Week 2 Individual Information Use Paper you will find the next information: Write a 700- to 1,050-word paper identifying and describing how information is used and how it flows in an organization. Explain this use in your current place of employment or an organization you are familiar with. Describe concerns with properly controlling this flow, including keeping it safe from unauthorized use. Computer Science – General CS Individual Information Use Paper Write a 700- to 1,050-word paper identifying and describing how information is used and how it flows in an organization. Explain this use in your current place of employment or an organization you are familiar with. Describe concerns with properly controlling this flow, including keeping it safe from unauthorized use. Avoid studying for big college exams the night before by taking in a lot of caffeine or other stimulants. While these things can keep you up and able to study for longer, they will make you very tired in the morning. After using chemical stimulants for a while, you will need more and more and that can be damaging to your overall physical and mental health. In this file of CIS 207 Week 2 Individual Information Use Paper you will find the next information: Write a 700- to 1,050-word paper identifying and describing how information is used and how it flows in an organization. Explain this use in your current place of employment or an organization you are familiar with. Describe concerns with properly controlling this flow, including keeping it safe from unauthorized use. Computer Science – General CS Individual Information Use Paper Write a 700- to 1,050-word paper identifying and describing how information is used and how it flows in an organization. Explain †¦ To download more course tutorials visit – https://bitly.com/12BkiWc Avoid studying for big college exams the night before by taking in a lot of caffeine or other stimulants. While these things can keep you up and able to study for longer, they will make you very tired in the morning. After using chemical stimulants for a while, you will need more and more and that can be damaging to your overall physical and mental health. Computer Science – General CS Individual Information Use Paper Write a 700- to 1,050-word paper identifying and describing how information is used and how it flows in an organization. Explain this use in your current place of employment or an organization you are familiar with. Describe concerns with properly controlling this flow, including keeping it safe from unauthorized use.
Tuesday, October 22, 2019
Lions Mane Jellyfish Facts
Lion's Mane Jellyfish Facts Lions mane jellyfish are beautiful, but an encounter with them can be painful. These jellies are capable of stinging you even when theyre dead. Here you can learn how to identify a lions mane jellyfish and how to avoid them. Identification The lions mane jellyfish (Cyanea capillata) is the worlds largest jellyfish- their bells can be over 8 feet across. These jellies have a mass of thin tentacles that resemble a lions mane, which is where their name originates. Reports of tentacle size in lions mane jellyfish vary from 30 feet to 120 feet- either way, their tentacles extend a long way, and one should give them a very wide berth. This jellyfish also has lots of tentacles- it has 8 groups of them, with 70-150 tentacles in each group. The color of the lions mane jellyfish changes as it grows. Small jellyfish under 5 inches in bell size are pink and yellow. Between 5-18 inches in size, the jellyfish is reddish to yellowish-brown, and as they grow past 18 inches, they become a darker reddish brown. Like other jellyfish, they have a short lifespan, so all these color changes may happen in a period of about one year. Classification Kingdom: AnimaliaPhylum: CnidariaClass: ScyphozoaOrder: SemaeostomeaeFamily: CyaneidaeGenus: Cyaneaspecies: capillata Habitat Lions mane jellyfish are found in cooler waters, usually less than 68 degrees F. They may be found in the North Atlantic Ocean, including the Gulf of Maine and off the coasts of Europe, and in the Pacific Ocean. Feeding Lions mane jellyfish eat plankton, fish, small crustaceans and even other jellyfish. They can spread their long, thin tentacles out like a net and descend into the water column, capturing prey as they go. Reproduction Reproduction occurs sexually in the medusa stage (this is the stage youll picture if you think of a generic jellyfish). Under its bell, the lions mane jellyfish has 4 ribbon-like gonads which alternate with 4 very folded lips. The lions mane jellyfish has separate sexes. The eggs are held by oral tentacles and are fertilized by sperm. Larvae called planula develop and settle on the ocean bottom, where they develop into polyps. Once in the polyp stage, reproduction can occur asexually as polyps divide into disks. As the disks stack up, the uppermost disk swims away as an ephyra, which develops into the medusa stage. Sting Severity Encountering a lions mane jellyfish probably wont be lethal, but it wont be fun, either. A lions mane jellyfish sting usually results in pain and redness in the area of the sting. The sticky tentacles of a lions mane jellyfish can sting even when the jellyfish is dead, so give lions mane jellyfish on the beach a wide berth. In 2010, a lions mane jellyfish washed ashore in Rye, NH, where it stung 50-100 unsuspecting bathers. Sources: Bryner, Jeanna. 2010. How One Jellyfish Stung 100 People. MSNBC.Cornelius, P. 2011. Cyanea Capillata (Linnaeus, 1758). Accessed through: World Register of Marine Species. Encyclopedia of Life. Cyanea Capillata. Heard, J. 2005. Cyanea Capillata, Lions Mane Jellyfish. Marine Life Information Network: Biology and Sensitivity Key Information Sub-programme. Plymouth: Marine Biological Association of the United Kingdom.Meinkoth, N.A. 1981. National Audubon Society Field Guide to North American Seashore Creatures. Alfred A. Knopf, New York.WoRMS. 2010. Porpita Porpita (Linnaeus, 1758). In: Schuchert, P. World Hydrozoa database.
Monday, October 21, 2019
The role of originality and creativity in setting out a good marketing communication strategy The WritePass Journal
The role of originality and creativity in setting out a good marketing communication strategy Introduction The role of originality and creativity in setting out a good marketing communication strategy ). The paper panda tour serves as a proper example of how business should provide customers with more than the standard form of advertising (Thun, 2010). For instance, the idea of Integrated Marketing Communications (IMC) makes a clear sense in this context by emphasising the originality and creativity dimensions of the strategy behind the paper panda tour. Researchers suggest that marketing teams should focus initially on the customer, which is the case with the paper pandas (Porcu, del Barrio-Garcia, Kitchen, 2012). Customers are exposed to the original and creative project of paper pandas through a mix of integrated communication methods, which are considered by people eye-catching and trustworthy. According to marketing researchers, IMC is an innovative and creative step because the complete culture of marketing agencies, in-house marketing departments, and marketing consultants had expanded the idea of separating advertisement, direct marketing, sales promotion, and public relations, rather than the pleasant, customer-centred development process that IMC requires (Duncan Mulhern, 2004). Integrated Marketing Communication has become an important part in marketing because the technological system has the integration of business stakeholders (Kalamas, Mitchell, Lester, 2009). According to experts, planning and implementation of all marketing communications are required to be done in an original and creative manner in order to meet the marketing objectives and attract more customers (Vance, Howe, Dellavalle, 2009). The process of building and applying different communication programs reflects in the possibility to have a solid impact in the future over time (Kitchen Schultz, 1999). The general IMC method focuses on customers and functions to establish and classify the methods to extend the influential communications programs. For the creators of the paper panda tour, it has become important to plan, develop, implement and assess the coordinated and measurable influential marketing communication programs applicable to external and internal viewers over time (Laurie Mortimer, 2011). It is a policy in which different marketing communication tools like promotion, public relations, sales promotion, direct marketing and personal selling operate together to st rengthen the communication process to target consumers. Such holistic and creative approach has led to the popularity of paper pandas. Media has experienced a wide phase of development in the last decade, implying that the creators of this original project have considered the importance of applying essential marketing strategies to reach out an optimal number of customers (Duncan Mulhern, 2004). Marketing managers were formerly focused on advertising their product/service through traditional marketing forms like TV, radio and newspapers (Gronroos, 2004). However, now the current marketing trend appears to be digital as Information Technology has become an important element of daily lives (Reid, 2005). The digital aspects of originality along with the physical dimensions of creativity evident in the massive project of paper pandas have indicated the use of proper communication strategies. A concept shift has been presented, or in other words, the creators of the project have focused on demonstrating a move from traditional marketing towards digital content that flows across various integrated media channels. As a re sult, more people can be informed about the project of the paper pandas and thus would prefer to see it (Laurie Mortimer, 2011). The theory definitely suggests about building the marketing communication mix which is considered being interdependent and bringing more incorporation and moving towards having several methods of accessing media, i.e. bringing in more flexibility in the marketing mix by using a combination of traditional and new digital media. Furthermore, it refers to the actions of media audience as being migrant, i.e. changing the marketing form that can provide them with the required experience. In such marketing environment, customers are dynamically involved and looking for new, original and creative content to make proper connections. Transition has played a relevant role in shifting the marketing trends, which is obvious in the formation of the paper panda project. The concept of transition indicates that the traditional media is not being displaced; rather its operations and significance are being shifted with new media options (Reid, 2005). This reflects in providing detailed online information about the project, such as in social media platforms and blogs. For instance, in a blog by Ng (2014), the focus is on describing the paper panda project in detail, with an emphasis on the substantial number (1600) of paper pandas exhibited to the audience in Hong Kong. In this way, media transition is more than merely a technological shift changing the relationship between existing technologies, sectors, markets and supporters (Kelm, 2011). Transition has brought remarkable changes in the media rights and has improved marketing media concentration. The elements of originality and creativity have played an important role in forming a good strategy that involves a combination of different IMC elements (Michaelidou, Siamagka, Christodoulides, 2011). According to marketing experts, there are five established IMC elements known as Advertising, Promotion, Direct marketing, Personal selling and PR (Public Relations). It has been indicated that the paper panda project in Hong Kong has been successful in covering all these elements and achieving substantial customer interest (Porcu, del Barrio-Garcia, Kitchen, 2012). A good marketing strategy normally focuses on building original and creative content that creates attention as well as motivational encouragement for users to share it with their friends and families (Kelm, 2011). For instance, the paper panda project can be adequately popularised through different social media platforms because it is a relevant step to rely on the contribution of different users to talk about the exciting project. The keys to social media success are user contribution, user brand loyalty, user enthusiasm, and the communication between people (Laurie Mortimer, 2011). The introduction of an original and creative design related to the paper pandas, and the creation of opportunities for social interaction, are some of the features making this project quite appealing to the general audience. Many marketing experts long before have recognised synergism and originality as important concepts behind the introduction of a good marketing strategy; the incorporated effect of each effort would force the marketing communication to become more effective (Laurie Mortimer, 2011). In this way, originality and creativity can enhance the brand image and popularity of companies that consider the importance of endorsing those concepts (Kelm, 2011). Communication, especially if it is done in an original manner, also represents a significant driver of marketing communication activities. Communication, as seen in the paper panda project, is a fundamental element which allows the creators of the project to connect with the audience (Duncan Mulhern, 2004). This simply occurs through communicating of ideas and seeking to establish particular perceptions of these original paper pandas introduced in a quite creative way. With the rapid development of technology, modern organizations can utilise different communication channels to attract a significant number of customers. As mentioned, the role of social media platforms is important in the process of facilitating organisational communication (Kelm, 2011). The creators of the paper panda project have obviously ensured the creative application of a relevant marketing planning platform in a direction of expanding the positive impact of communication on all stakeholders (Ng, 2014). Commun ication has a strategic role in contemporary organisations. It is important to emphasise its priority of expanding particular marketing activities through the development of diverse communication channels. The emphasis is to deliver a consistent and properly structured message about the original project. Creativity is basically the application of better ways of solving organisational problems. The ability of an organisation to change in the environment provides the degree of elasticity and adaptability in all kinds of situations through creativity (Laurie Mortimer, 2011). Originality means that a company has promising financial prospects that will ensure increase in profits. It means that whatever changes occur in the market, the company will continue to grow by providing the required services, hence increasing its market share and in the end have high revenues. Thus, originality and creativity can be used as adequate measures of performance as related to the paper panda project (Ng, 2014). It is important to mention that this project is quite flexible and has produced the necessary positive effects that original and creative projects usually produce in the audience. This paper discussed the role of originality and creativity, which have been indicated as essential principles of a good marketing strategy (Duncan Mulhern, 2004). Details about the paper panda project have been provided, as this information was closely related to the dimensions of originality and creativity (Kelm, 2011). The paper focused on explaining how the paper panda project ensured the use of originality and creativity in the sense that no one has ever done a similar project. In conclusion, the success of this project points out that marketing managers have demonstrated the implementation of a proper marketing strategy combining the dimensions of originality and creativity. References Duncan, T. Mulhern, F. (2004). A white paper on the status, scope and future of IMC. New York: McGraw-Hill. Gronroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business and Industrial Marketing, 19(2), 99-113. Kalamas, M., Mitchell, T., Lester, D. (2009). Modeling social media use: Bridging the communication gap in higher education. Journal of Advertising Education, 13, 44-57. Kelm, O. R. (2011). Social media: It’s what students do. Business Communication Quarterly, 74, 505-520. Kitchen, P. J. Schultz, D. E. (1999). A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39(1), 21-38. Laurie, S. Mortimer, K. (2011). ‘IMC is dead. Long live IMC’: Academics’ versus practitioners’ views. Journal of Marketing Management, 27(13/14), 1464-1478. Michaelidou, N., Siamagka, N. T., Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153-1159. Ng, P. (2014). 1600 pandas haunt attention! Harpers Bazaar. Retrieved from harpersbazaar.com.hk/lifestyle/entertainment/1600-pandas-hong-kong-tour-timetable-2014 Porcu, L., del Barrio-Garcia, S., Kitchen, P. (2012). How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects. Comunicacion Y Sociedad, 25(1), 313-348. Reid, M. (2005). Performance auditing of integrated communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54. Thun, J. H. (2010). Angles of integration: An empirical analysis of the alignment of internet based information technology and global supply chain integration. Journal of Supply Chain Management, 46(2), 30-44. Vance, K., Howe, W., Dellavalle, R. P. (2009). Social internet sites as a source of public health information. Dermatologic Clinics, 27(2), 133-136.
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